Driving business growth with performance marketing and AI. Based in the Cotswolds, travelling everywhere else.
I lead strategies that drive revenue for brands like Canon to Huawei, Altex and METRO Cash & Carry. I'm specialised in digital ads, e-commerce and analytics, ensuring every dollar spent brings a return.
Co-founder at redlime.studio. We build automated content workflows using artificial intelligence. This reduces production costs and scales output without the constraints of traditional production.
On some weekends, I host private road trips through the Cotswold's hidden gems. From ancient villages to sweeping views, I help visitors experience the authentic British countryside.
Travel stories, Life thoughts and Digital strategy.
I’ve been on YouTube since the very start. Mini-docs, travel vlogs, Formula 1, and podcasts. Thousands of hours spent staring at screens big and small. Sometimes even two screens at once. It’s fair to say I’m hooked on long-form content.
Read full postI was born, raised, and educated in Romania, where I built my foundation working with major retailers like METRO Cash & Carry and Altex. After leading digital teams and driving e-commerce growth in Eastern Europe, I moved to London to freelance across all areas of digital marketing.
Now based in The Cotswolds, I'm in charge with Performance Marketing at Hiddenwell. I combine decades of digital marketing experience with cutting-edge AI workflows to help them automate and scale.
Off the clock: I’m a dedicated traveller (67 countries and counting) and a Formula 1 enthusiast. I enjoy long drives, slow mornings, and staying active through running and tennis. On some weekends, I organise private tours from London to The Cotswolds.
Whether you want to discuss marketing strategy, AI tools, or just need advice for your next Cotswolds trip, I’d love to hear from you.