# Adrian Zanfir

> Performance Marketing Manager, AI Workflow Designer & Entrepreneur based in The Cotswolds, UK. Over 20 years of experience leading digital marketing, performance media, CRO, and automated AI workflows.

## Executive Summary
Adrian Zanfir is a performance marketing leader and technologist with more than two decades of hands-on experience scaling e-commerce, digital advertising, and automated operations. Currently serving as Performance Marketing Manager at Hiddenwell (Moreton-in-Marsh, UK), Adrian specializes in paid media acquisition (Google Ads, Meta Ads), search engine optimization (SEO), conversion rate optimization (CRO), and building AI-driven creative workflows. He is also the co-founder of redlime.studio.

- **Website:** https://adrianzanfir.com/
- **CV / Portfolio:** https://cv.adrianzanfir.com/
- **Substack:** https://adrianzanfir.substack.com/
- **LinkedIn:** https://www.linkedin.com/in/adrianzanfir/
- **Location:** The Cotswolds, Gloucestershire, United Kingdom
- **Citizenship / Work Status:** Eligible to work in the United Kingdom

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## Core Competencies & Expertise
- **Performance Marketing & Paid Media:** Google Ads (Search, Shopping, Display, Video), Meta Ads (Facebook, Instagram), programmatic, audience retargeting, multi-touch attribution. Managed and supervised over £5M+ in ad spend.
- **AI & Automation:** Building automated creative workflows, custom internal tooling, and agentic systems (co-founder of redlime.studio).
- **SEO & Organic Growth:** Technical SEO, content strategy, site architecture, and search visibility.
- **E-commerce & CRO:** A/B testing, user journey enhancement, webshop UI/UX optimization, and checkout funnel optimization.
- **Analytics & Data:** Google Analytics 4 (GA4), Google Tag Manager, custom dashboard design, commercial performance reporting.
- **Retention & Email Marketing:** Lifecycle marketing, automated CRM sequences, segmentation (Mailchimp, HubSpot).

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## Career History

### Performance Marketing Manager — Hiddenwell (Moreton-in-Marsh, UK)
*March 2025 – Present* (Previously Digital Marketing Executive, July 2024 – March 2025)
- Leads performance marketing, paid media acquisition, and SEO strategies across core channels.
- Drives lower customer acquisition costs (CAC) and optimizes return on ad spend (ROAS).
- Collaborates with creative, commercial, and agency partners to accelerate growth.
- Builds actionable weekly and monthly performance models and reporting systems.

### Co-Founder — redlime.studio
- Designs and builds AI-powered creative workflows, automated content systems, and custom operational tooling that reduce production overhead.

### Digital Marketing Consultant — Brightmedia (London, UK)
*February 2017 – July 2024*
- Advised brands and e-commerce clients on high-yield multichannel acquisition (Paid Search, Paid Social, Shopping, Programmatic, Email).
- Exceeded lead generation and sales targets across diverse client portfolios.
- Led and mentored specialized marketing talent.

### Digital Marketing Manager — F64 (Bucharest)
*December 2014 – February 2017*
- Managed cross-functional digital marketing for Eastern Europe's premier photography retailer.
- Scaled multichannel acquisition across Search, Social, Display, and Email.
- Drove double-digit growth in conversions through rigorous UX A/B testing and targeted SEO.

### Online Marketing Manager — ALTEX (Bucharest)
*August 2013 – December 2014*
- Orchestrated nationwide marketing campaigns with budgets exceeding £100k/month for one of the region's largest electronics retailers.
- Led customer-centric email marketing and innovation initiatives.

### Earlier Experience
- **E-commerce Marketing Specialist — Metro Cash & Carry** (March 2011 – August 2013): Omnichannel B2B e-commerce optimization, webshop UX/UI, and digital campaigns.
- **Marketing Specialist — Opel** (September 2009 – March 2011): Automotive digital campaigns, trade shows, and customer segment growth.

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## Education
- **Master's Degree in Computer Science** — Romanian-American University, Bucharest (2004 – 2008)
- **Master's Degree in Marketing** — Bucharest University of Economic Studies (ASE), Bucharest (2004 – 2008)

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## Certifications
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- AI-Powered Shopping Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate
- HubSpot Social Media Marketing Certification
- Mailchimp Email Marketing Certification

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## Personal
- Dedicated global traveller (67+ countries explored).
- Formula 1 enthusiast, runner, tennis player, and private countryside tour host in The Cotswolds.