I build performance marketing campaigns that convert and AI video content that scale. Based in The Cotswolds, UK. Co-founder at redlime.studio.
Trusted by industry leaders
From Canon to Huawei, Altex and METRO Cash & Carry, I've led performance marketing strategies that drive real revenue. I specialise in Paid Media management, Analytics, SEO, and conversion optimisation.
Co-founder at redlime.studio. I’m building the future of video production using AI agents. I help businesses deploy automated content workflows that reduce production time and cost while increasing output scale.
Travel stories, AI experiments, and digital strategy.
If you run paid media, you know the pattern. You spend weeks approving a shiny, expensive video creative. You launch it on Meta. It prints money for four days. Then the CPA creeps up. By day ten, it’s dead.
Read full postI was born, raised, and educated in Romania, where I built my foundation working with major retailers like METRO Cash & Carry and Altex. After leading digital teams and driving e-commerce growth in Eastern Europe, I moved to London to expand my scope.
Now based in The Cotswolds, I currently lead customer acquisition at Barons Eden and co-founded redlime.studio. I combine decades of digital marketing experience with cutting-edge GenAI workflows to help businesses automate and scale.
Off the clock: I’m a dedicated traveller (63 countries and counting) and a Formula 1 enthusiast. I enjoy long drives, slow mornings, and staying active through running and tennis. On some weekends, I organise private tours from London to The Cotswolds.
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